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Nov
1936 Literary Digest Poll. It marks both the demise of the straw poll of which the Digest was the most conspicuous and well-regarded example and the rise to. George Gallup and the Literary Digest Poll. The poll excluded owners of automobiles and telephones. Although it had previously accurately predicted the winners of elections The Literary Digest failed to do so in the election of 1936.
The Literary Digest magazine suffered a humiliating defeat and soon went out of business. Landon governor of Kansas would trounce the Democratic incumbent Franklin Roosevelt with 57 of the popular vote. The poll excluded owners of automobiles and telephones. The poll oversampled groups heavily in Democratic orientation. It marks both the demise of the straw poll of which the Digest was the most conspicuous and well-regarded example and the rise. Among the most esteemed magazines of the time the Literary Digest had a history of accurately predicting the winners of presidential elections going back to 1920.
Landon governor of Kansas would trounce the Democratic incumbent Franklin Roosevelt with 57 of the popular vote.
It marks both the demise of the straw poll of which the Digest was the most conspicuous and well-regarded example and the rise to. The mailing list for the publications 1936 straw vote poll was culled from automobile registrations and telephones books resulting in about 10 million names. George Gallup the founder of the Gallup poll and for all practical purposes the founder of political polling as we know it. Of the following statements about the 1936 Literary Digest poll which predicted Roosevelts defeat for reelection which is true. The 1936 Literary Digest Poll The 1936 poll was not the Literary Digests first survey. The poll excluded owners of automobiles and telephones.