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Jun
Types Of Attitude Scales. Advantages and disadvantages of scales. Are those in which respondents have to select an. As the response is. A nominal scale usually deals with the non-numeric.
The following are the important single item scales. Types of Attitude Scales. The ranking of certain product attributesbenefits as deemed important by the respondents is obtained through the scale. Are those in which respondents have to select an. A Likert item would look like this. It is also known as Summated rating scale.
A nominal scale is the 1 st level of measurement scale in which the numbers serve as tags or labels to classify or identify the objects.
Sematic differential scale - semantic scale is a rating scale designed to measure canotative meaning of objective event and concept. Respondents indicate the extent to which they endorse the statements eg agree disagree. Attitude measurement can be divided into two basic categories Direct Measurement likert scale and semantic differential Indirect Measurement projective techniques and the implicit association test. It is also known as Summated rating scale. The subject is asked to indicate the degree or the strength of his attitude towards each statement on a 5-point scale. Although quantitative research is often said to be less interested in the meanings that people attach to their actions many surveys do in fact enquire into this area.